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Who is it for
Start-up stronger backed by an experienced Fractional CMO.
Seed/Early Start-ups
You've launched your startup and you're preoccupied with product development and raising further investment.
You know you need to focus also on marketing, but you don't have the experience, nor the time for it.
Guidance and execution support on your go to market
Build the brand
Pragmatic marketing action plan and fast access to a fractional marketing team
Prioritize initial marketing channels and tactics for demand generation
Series A/Growth
You've in business for quite some time and the company is growing.
You need to create a mature marketing function and develop a strong strategy with both short and long term objectives.
Validate product-market fit
Build the brand
Develop an effective marketing strategy
Create and guide the team and ensure seamless execution
Fast access to niche marketing skills on demand
Series B/Scale
Your marketing team is doing a good job, they are testing different programs and tactics, but you know it needs to step up to help you scale.
Drive predictable revenue
Level up the marketing function and create the engine to scale
Grow and guide the team
Fast access to niche marketing skills on demand
Add tools and processes
Explore and test new approaches, markets, creative campaigns
Pre & post acquisition for VCs
You have a solid pipeline of new investment targets and a growing portfolio of companies you invested in.
You need to create a mature marketing function and develop a strong strategy with both short and long term objectives.
Pre-acquisitions
GTM red flags, assess marketing readiness and status quo, systems and personnel of potential investment targets
Post- acquisition
Marketing strategy guidance
Build and guide marketing teams
Create and guide the team and ensure seamless execution
Seamless executions support for various multi-channel growth initiatives (vetted freelancers and agencies, tools and processes)
Why our Fractional CMO model stands out
Marketing leadership and strategy. Backed by the collective intelligence of our community and a rigorous vetting process
Marketing leadership and strategy. Backed by the collective intelligence of our community and a rigorous vetting process
Success doesn’t come only from strategy but also action and seamless execution
Recruit the right marketers, coach and mentor them to maximize efficiency and ensure they use best practices.
Get fast access to vetted freelancers and agencies in our curated marketplace to ensure agility.
Maximize a lean marketing budget and help the team thrive. Overcome random acts of marketing.
Have an affordable marketing executive on the team at a fraction of the full-time cost.
Prevent rookie mistakes you can’t afford.
Prioritize and spend your budget on the tactics and channels that yield best results for you.
Measure and optimize your marketing efforts by using the best tools, KPIs and metrics
Startup budgets are limited. You need to monitor the health and progress of all marketing efforts.
Ensure your team is always results-focused and prioritizes what works best.
Get access to a wealth of templates and tools to pull from and remove repetitive tasks
Our approach
Step 1
We start with a 30 minutes conversation. Free of charge.
You’ll meet with an experienced B2B marketing consultant who will discuss your goals, needs, unique challenges and opportunities for growth
Step 2
CMO match
We help match your requirements to one or more Fractional CMOs, facilitating your selection to ensure you’ll get the right expertise and a good cultural fit
Step 3
Scope of work
You will develop together a customized statement of work to achieve the desired outcomes with agreed timeframes, deliverables, responsibilities and budgets.
Guiding principles
Start with the end result in mind
Calibrate short-term and long-term goals
Less is more. But do it well
Track all that matters. But don’t get charmed by vanity KPIs or the the lead attribution war
Put 80% of budget and effort into what works. But allocate 20% to creative experiments and growth hacking techniques
Your first customer in marketing is the internal customer. Alignment is difficult. But it has to be done - with the executive team, sales, customer success, product management, the ecosystem, etc
Maximize value from a few, valuable, high-quality marketing assets
What can a Fractional CMO do for you?
Define a pragmatic, realistic marketing strategy for both the short and the long term to help you achieve your growth objectives and increase brand recognition
Collaborate with peers and external consultants (product management, customer success, sales, ecosystem) to validate product marketing fit, adjust your messaging and positioning, develop your strategic positioning and branding, your ICP, etc
Audit previous marketing activities, create your 30-60-90-120 integrated marketing plans, prioritizing the marketing strategies and tactics that work best for your business
Collaborate with peers and external consultants (product management, customer success, sales, ecosystem) to validate product marketing fit, develop your strategic positioning and branding, your ICP, etc
Create your marketing infrastructure foundation for growth– team, processes, campaigns templates, marketing technology and data governance best practices to ensure consistency, launch fast various marketing programs
Monitor your marketing progress and metrics and make improvement recommendations on an ongoing basis
Manage, grow and mentor the marketing team
Help you avoid random acts of marketing and facilitate sales and marketing interlock
Help you build your channel and referral strategy
What TechMarketers Fractional CMOs do NOT do?
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Work full time hours - they usually work between 4 to 20 hours per week for a customer.
Work alone on your marketing campaigns - they are supported by your team or by our vetted freelancers.
Tactical marketing tasks – such as social media posts, email copy or blog posts.
Join us as Fractional CMO
The Chief Marketing Officer position has the highest turnover rate among executives.
The playbook for executive marketing careers has changed and Fractional CMOs are quickly gaining traction especially in fast growing technology start-ups.
Why should you join our community?
Growing gig economy
Enjoy the benefits of a flexible, consulting-based careerCollective intelligence and peer community
Meet regularly with our growing community of marketing executives for peer-to-peer sharing, and continuing education on marketing trends, technologies, tools. Continue sharpening your marketing and consulting skillsLong-Term Engagements with ambitious companies
Our vetting process is rigorous both ways, our customer engagements are usually long-term and are based on shared valuesPassionate about helping young companies succeed
Our ambition is to create a marketing community that grows together and helps small and mid-sized businesses grow and be successful
You are a good fit if YOU:
Have 15+ years of B2B marketing experience, with at least 5+ years at Director, VP or CMO level
Are willing to help us grow the community - contribute with thought leadership, speak at events or in panels
Have significant marketing leadership experience
Want to share best practices with your peers and help others from the community grow
Enjoy creating strategy, but you also value seamless execution and you don’t like to leave before seeing it implemented to achieve results
Are humble, kind, passionate of personal growth, open to feedback and collaboration
Have the ability to collaborate with C-Suite and other departments such as sales, ecosystem, customer success, product management
Value work-life balance
Love to build teams, to mentor, coach, and develop others
Have reference-supported track record of success in marketing leadership
